A few reasons off the top of my head.
1. Mobiles are getting extremely powerful, and more people are looking at ways to replace laptops with them, and / or augment the existing use cases for laptops. The diversity of uses to which mobiles have already been applied are frankly mind-boggling: from being used as satellite controllers to being used as supercomputers ( sort of ) to enabling extremely vivd and engaging augmented reality games / apps . The future holds tremendous possibilities.
2. As per some studies, more people will access the internet using devices with a form-factor much smaller than traditional computing platforms.
3. App Stores are extremely lucrative, provided you can make a good app. There are literally millions of people who can access the distribution channels, hence can be targeted. Another fact is that App Stores are indexed extremely rapidly by search engines ( Google at a minimum ), leading to decent ‘search’-ability ( not necessarily visibility though ) even without excessive marketing. More marketing muscle behind a solid app is always welcome, but the point is that even without the same, you can hope to write a decently popular app.
4. Several of the companies, today, are yet coming to grips with the upcoming future and need a consistent mobile strategy. Due to the upcoming trend of ‘mobilization’, they will need people with skills to ‘take them mobile’.
5. The advertising of future will be 1. highly personalized, and 2. hyper-local, which is again commoditized / democratized due to the mobile technology, since mobiles are always with you AND can also capture your location information ( i.e. if you allow them to), enabling permitted apps to provide you with localized, hyper-contextual info ( and ads. ). Advertising is about context, and location is an excellent signal for determining relevance and context….
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